We buy licensing rights to feature films, TV series, special-interest programmes and children’s programmes, for instance at international film fairs such as AFM in Los Angeles, the Berlinale in Berlin, the Toronto International Film Festival and the Pusan International Film Festival (Korea) and at the various events in Cannes, including MIP-TV, MIPCOM and the Cannes Festival. We also develop and produce our own films and TV formats.
The licensing rights to feature films are usually acquired for a period of 15 to 20 years. In general, the contracts cover payment of minimum guarantees, which are then amortised to profit or loss in accordance with the exploitation chain. A shorter license period (5 to 7 years) is usually agreed for TV productions and special-interest programmes, and the license models are mainly based on sales-related, quarterly license remuneration. Minimum guarantee payments are increasingly being agreed for these types of programmes as well and are then amortised to profit or loss in accordance with the exploitation chain.
Our film catalogue contains more than 1,500 film titles and represents an extensive collection from various genres: action, documentaries, horror/fantasy, TV series, comedy, children’s and family entertainment, health and fitness courses, drama and art-house.
Our film content is marketed across the value-added chain (cinema, home entertainment and TV), with a focus on German-speaking regions and the Benelux countries.
Selected feature films and documentaries are exploited in the cinema. In the Netherlands, cinema distribution is handled by our own distribution company. In Germany, Austria and Belgium, booking & billing is conducted in cooperation with various cooperation partners. A cinema release generates increased publicity for a film, which generally has a positive impact on marketing in the subsequent exploitation stages.
Around four to six months after cinema release, the film is exploited in home entertainment.
This business area is the Splendid Group’s strongest in terms of sales and comprises online rental and sales (video-on-demand (VoD) and electronic sell-through (EST)), sales of physical audio-visual media (Blu-ray and DVD) and video rentals.
We are one of the main independent Blu-ray and DVD providers in German-speaking regions and one of the biggest retail suppliers in the home-entertainment sector. We cover all sales channels – online retailers, over-the-counter sales (chain stores, specialist distributors and retailers) and rental via video stores. In addition to our products, we carry out sales processing for many other partners inside and outside of Germany.
In the VoD/EST sector, the Splendid Group markets its content via all major Internet platforms as well as our own platform, Videociety (www.videociety.de). Under the label “meinVoD”, we provide business customers in various sectors (e.g. telecommunications, industry, retail) with our VoD platform concept. This offers B2B customers a range of content, development, operation and portal management services for their end customers. As a content aggregator for iTunes and other portals, the Splendid Group also handles distribution and the technical provision of film content for third-party providers.
Our customers include all major TV stations and SVoD providers in German-speaking regions and the Benelux countries. Exploitation of the film on TV channels and SVoD platforms begins around six to eight months after the start of exploitation in home entertainment. In general, the film is first broadcast on pay TV, with transmission on free TV and SVoD following around a year later. We sell our licenses for a contractually fixed period or for a contractually fixed number of broadcasts in a specific period. The film is available for further exploitation (subsequent exploitation) after the license agreement expires.
The Group company Splendid Studios produces TV formats for television stations. Splendid Studios generally develops a format idea in conjunction with the stations and produces it as part of commissioned productions. Producing fictional entertainment formats and feature films is becoming increasingly important to the company’s business activities.