Leadership Duo at Kids for Kids

Press release - July 13, 2007

(Hamburg/Cologne – 13. July 2007) – The Kids for Kids GmbH, Hamburg, a member company of the Splendid Group, Cologne, has appointed Sebastian Gutmann as its new managing director alongside Alexander Welzhofer. In future, the current director Alexander Welzhofer and Sebastian Gutmann will share responsibility for business activities at Kids for Kids.

Even before his appointment as managing director, Gutmann worked as a consultant for Kids for Kids. In the course of his career far reaching cooperations were founded, including one with ENCYCLOPAEDIA BRITANNICA for marketing the kids' program "Discovering English with Ben & Bella", starting in Korea and Japan. In Korea the product will be released before the year is over.

Prior to his work at Kids for Kids Gutmann developed and coordinated media concepts for publishers, industrial companies and advertizing agencies. His clients included internationally known customers such as Langenscheidt Verlagsgruppe, Munich, the Touring Club Italiano, Milan, the ProSiebenSat.1 Group, Unterföhring and Serviceplan Brand PR, Munich. In addition, Gutmann also acquired experience at the important American publisher World Book Inc., Chicago. There he was responsible for market positioning, program expansion and the procurement of license buyers and distributors in Asia and Europe.

Sebastian Gutmann: "I am pleased to be making progress together with Alexander Welzhofer on the international campaign to market our premium product "Discovering English with Ben & Bella“ as well as on the strategic busi-ness development of Kids for Kids."

Alexander Welzhofer: "Sebastian Gutmann has an enor-mous amount of international experience to contribute - both in the book business as well as in related media. Kids for Kids will continue to consolidate this positive trend under our joint leadership.“

Since 1999, the name "Kids for Kids" has stood for high-quality, educational subjects in the children and family segment. The license program "Rudolph the Red-Nosed Reindeer" is loved by young and old. With "Disovering English with Ben & Bella" the company developed an innovative and entertaining learning product for language education for pre-schoolers.

Kids for Kids GmbH, Hamburg, is a 100% subsidiary of Splendid Medien AG, Cologne.

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